It is located 4.200 kilometer away from New York, 2.600 kilometer from Paris and 2.800 kilometer from Milan: Iceland. Thinking about this island in the high north with its rough landscapes, volcanoes, geysers and glaciers there is not much that relates to fashion. But someone will find two things characteristic in the small streets of Reykjavik: The individual style of the icelandic women and the number of boutiques that feature local fashion. In the context of the Reykjavik Fashion Festival 22 designer showed there collections to an international audience, such as Vera, Rey oder Mundi – names as short as Iceland‘s history in fashion, but big in new impulses for the deadlocked fashion industry.

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